That's part of Strib's coverage, this link. A story about good money being negotiated for a dumb slogan that ought to be left where it is.
Flecker, if you want a mantra to energize a team and a fan base and the sports press and Kaler, I'll give you one that is simple, but with a measurable dimension.
Win the Rose Bowl.
There Flecker, how it is. Suck it up with the oar house stuff, this is not skulling, it's football, and why distract one iota from setting and ever reciting right goals in the soundest direction for Kaler U.?