consultants are sandburs

Saturday, January 28, 2017

Hardee's and Carl's Jr. are low-wage burger joints run by Trump's Labor Secretary nominee, so how do you in a sophisticated way differentiate a product in that market?

Well, one could say an image would replace a thousand words, but for the flavor of the Puzder brand, there is YouTube.

Sophisticated, to a fault; here, here and here. Somehow we may ponder, are those products actually ill-differentiated, one from another? Seems so.

Again, Mr. Putzer, IS labor secretary nominee, so how does he treat the living wage issue; have a side job?

Another question, won't it be one hell of a hoot to see how some Senators vote on the nomination. It could be a defining moment.

Well, a picture IS worth a thousand words,


The opening linked article notes, mid-item:

"I used to hear, brands take on the personality of the CEO. And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality."

Puzder's vision has helped guide the company to impressive growth. When he became CEO in 2000, three years after CKE purchased Hardee's, he led the company in turning the concept from a struggling and shabby Southern and Midwestern chain to one that mirrored the West-coast centric Carl's Jr. in everything from menu to marketing. The "one brand with two banners" has lead [sic] the way in the current quality burger trend, from launching the half-pound "Six Dollar Burger" (sold for $3.95) in 2001 and releasing the first all-natural fast-food burger in late 2015.

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