This link.
The Highway 10 landscape evolves. Or at least changes. "Evolution" might be inappropriate phrasing. I would not know, and would be unable to pick Bob Merritt out of a police lineup. Never seen the guy. Don't know him. Could not find a Linkedin page. Yet, wish him luck on the business risk of his next step.
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Look for the trademark, your sign of quality:
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So, will this new town of Anoka venture on the busy highway meet the competition, or perhaps up the ante?
If so, it would not be the sole prominent trademarked brand of a nonprofit along the Hwy 10 corridor: