Yes, it is advertorial, which is okay, speech can freely move in that manner. So, clearly allowable speech. But, worthwhile?
https://patriotpost.us/articles/111897-trumps-hegseth-pick-is-unconventional-2024-11-13
Slanting things too much can be a turn-off for all but fanboys.
And, yes, Crabgrass is more editorial than unbiased. And it can be argued as less effective for being that. Readers are invited to check the link and decide, does it encompass a "Breitbart Effect" to where it might be accessed less?
The Internet is allowing subjectivity to be "Thinking outside the Beltway" as much as quoting Bernie is not Beltway chapter/verse. Quoting Bernie makes sense to me, but it is like this site, just from the other political pole.
As another example, when Republican Senator Ron Johnson and Breitbart tell you this, how do you react? Thankful for the advice, or more skeptical than before?
Going to the other side's influence peddling sites has its value, in giving notice and informing about something possibly worth informed skepticism.
"Thinking outside the Beltway" is a good phrase, but it makes me no more a Hegseth fan than previous to stumbling onto the post. But it does inform me that Pete has supporters, vocal supporters, and gives me a better idea of his chances of Senate confirmation as DoD head. How he may act if confirmed, no insight there, but the fear factor is heightened somewhat from the manner in which support is voiced. Over four years, Trump could even change his mind. He's undone appointments first term, and has not changed much, or seems not to have.
If Trump likes what Hegseth does, he keeps him. Just liking Hegseth will get him more leeway, but they will talk and work together, unless they don't.
______________UPDATE_____________
There is this, linked to from here, where you can check the longer speaking example on YouTube, and see what you think better than from reading touting from within a clear tout website.
The man talking to friends. He sells speeches. See who he is when doing that. Compare here, a not too subtle hit piece disguised as news. He will have a close vote, whatever the outcome.
But seeing him in action with a friendly crowd, skimming through parts of that video if not watching the whole thing, perhaps a best view scenario. (Yet what if anything has that got to do with likely performance if confirmed to head DoD?)
Trump likes him, for now if not forever, and thinks he's good for the job. That really is the most we know of him.