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It's a nationwide gig. From the About page, "History":
Primrose Schools is launched!
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1982 -- Paul and Marcy Erwin open the first Primrose in Marietta, GA and make education the center of our curriculum when "all-play" is the accepted norm.
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1990 -- Primrose awards first franchise in Georgia and launches the educational childcare franchise concept.
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1990 -- We set standards high. And, to maintain them, we create an internal review process called the Service Excellence Assurance.
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1998 -- Primrose® becomes the first educational child care company to receive accreditation from the Commission on International and Trans-Regional Accreditation (CITA) and the Southern Association of Colleges and Schools (SACS CASI) Council on Accreditation and School Improvement, two prestigious associations recognized as the gold standard in evaluating high schools, colleges and universities.
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2001 -- We introduce our Balanced Learning® curriculum, which aligns with leading early childhood education philosophies, research and best practices.
[...] 2005 -- 24 new Primrose Schools open in one year – a new record!
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2006 -- The Primrose Children’s Foundation® is launched to enable schools to make a greater impact on the needs of underserved children in their communities.
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2006 -- We establish our partnership with Reach Out and Read® by donating $100,000 to support the integration of literacy into pediatric care facilities.
[...]13 of 32
2006 -- KIDWARE® software programs are introduced in preschool and pre-K classrooms to provide online extensions for learning activities and experiences.
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2007 -- With 176 schools in our system, we celebrate our 25th anniversary!
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2010 -- Primrose expands our national support center campus with a 22,000 square foot Primrose School of Education. Now Primrose Franchise Owners and school management teams from across the country can come together for training and development.
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2011 -- The Primrose system expands to more than 220 schools in 30 U.S. markets across 15 states.
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2014 -- We’re coast-to-coast! We open schools for the first time in Pleasanton, California and Boston, Massachusetts.
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2014 -- FranchiseGrade.com names Primrose Schools as the leader in Franchisee Satisfaction in the Children's sector.
[...29 of 32
2017 -- We celebrate our 35th anniversary and launched Primrose on Premise℠, a new business segment adjacent to our core business and line focused exclusively on employer-sponsored child care.
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2017 -- Entrepreneur ranks Primrose Schools the no. 1 child care franchise on its Franchise 500 list.
[...] "Brains are built over time from the bottom up. In the first few years of life, 700 to 1,000 neural connections form every second."
-- [per] Center on the Developing Child at Harvard University
Slick packaging? Expansion directions? It's touching young minds. Unionization will help protect against possible over-aggresive entrepreneurship; as well as possible curriculum bias. What else is there? State regulation, at what levels, in Minnesota or elsewhere?
Nationwide and growing like a wildfire. Calling itself a nonprofit, meaning what, exactly? It likely has been afoot under most folks' radar. "Number 1 child care franchise" begs attention;
what are they building out there?