Cutting through the pasture of email messages, I stepped into something, a number one image/communication objective, for our town, reading,"To Enhance the Municipal Image/Brand: The city plans to enhance its image and brand by first clearly defining the Ramsey brand, by promoting its mission statement and strategic plan, through its approach to customer service, and by promoting the overall Ramsey brand while still supporting sub-areas of the community." Yes. All over my shoe - some mission statement, with a bit more of Ramsey brand to scrape off. Gotta watch your step.
Just stay out of the big pasture unless you wear hip waders. Your Met Council running up your town's spending on planning; just as divine powers always intended.