Friday, January 18, 2008

The twins were confusing to Alice. She could not understand what they had to offer.



Alice did not understand the twins. Not at all.

"Who again are you?" she asked.

I'm Union," the one twin replied. Almost in the same breath, "I'm Endorsement," the other said.

"Yes, they said together. You can trust Union Endorsement. Trust us." they said together.

"What do you want to know about transportation?" the one twin asked. "Bridge fell, all you need to know," the other said. Again, almost in the same breath.

"But, ..." Alice stammered, "But what about the revolving door, the group, the lobbying, yesterday's issues and stances?" Alice asked.

"No!" each said. "Not. Not. Not. Not." each said. "Group consults, consults, consults, consults." the one twin said. "Revolving door, its in the lobby." the other said, as an explanation.

"Elevator's in the lobby too," the first twin quickly added.

"Elevator hasn't fallen," the first twin added.

"Bridge fell," the second twin explained.

"Bridge fell, we filed, then unregistered - getting out of the lobby," they both said. "Not in the lobby, not by Christmas." they added.

"Check it out," they said in unison," "Used to. Used to. Used to." "You can't fault, used to," they noted.

"But that is all a bit confused to me," Alice admitted, "A bridge fell in the lobby?" she asked.

"No, no, no, no, no!" the twins said. "Bridge fell in the river, revolving door is in the lobby," they added.

"I am still confused," Alice added.

The first twin looked at Alice, and said, "One of the things you learn early in political campaigns is that you need to be able to say why you’re running in a clear, brief and convincing way. It’s called the “elevator speech” because it forces you to think about what you would tell someone you met in an elevator that would persuade them to support you before they got off. It’s a good exercise. It demands that you think through carefully your own motivations and values and goals. It’s not a sound bite, but rather a fundamental statement that lays out who you are and why you’re doing what you’re doing. This is mine: ..."

"Bridge fell, Union Endorsement, not a revolving door, no longer a lobby," the second twin quickly added.

"Elevator's in the lobby," the first twin said. "Elevator speech," the second added.

I really still am confused," Alice stammered.

"Bridge fell, Union Endorsement, not, not, not in the lobby, all you need to know," each twin said, a littled vexed at Alice's inability to understand.

This was sad. She was limited, she admitted, and simply could not understand, really, any of the Tweedle twaddle.