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Sunday, June 25, 2023

Artificial DJ. A bot. RadioGPT. Next new thing at a Metropolis near you.

Search = ai ashley

According to TechCrunch:  

Live 95.5, a radio station in Portland, Oregon, announced Tuesday that its midday host Ashley Elzinga will broadcast a cloned version of her voice — aka “AI Ashley” — to listeners every day from 10 a.m. to 3 p.m. They’ll be using Futuri Media’s “RadioGPT,” an AI-powered tool that uses GPT-4 to generate a script based on trending news and reads it with a synthetic voice.

The radio station noted that AI Ashley isn’t fully replacing “traditional Ashley,” which has been a huge concern for a lot of local DJs. Radio stations have cut down their broadcasts in recent years due to rising costs or in a shift to embrace tech like AI. [...]

 Live 95.5’s parent company, Alpha Media, assured us that Elzinga would not be losing her job and would still be paid the same salary.

“It’s a hybrid situation where we’ll have traditional Ashley on during some segments, and we’ll have AI Ashley on during other segments,” Phil Becker, Alpha Media EVP of Content, explained to TechCrunch.[...]

Becker also noted that Alpha Media isn’t using RadioGPT to save costs. It’s meant to be an efficient tool for radio hosts to have in their toolset.

[...] Live 95.5 trained the AI to sound like an existing radio host that the audience has already connected with.

As seen in a tweet where Elzinga shows off her AI DJ counterpart, the voice is similar to the real thing but very obvious that it’s AI.

"Futuri" is the name of the perpetrator of this "RadioGPT" technological wunderkind of human voicing a bot. 

The TechCrunch item continues:

When Futuri launched the beta version of RadioGPT in February, people questioned the ramifications of the AI tech. One major concern was if there was a risk that AI DJs could spread misinformation. Fact-checking isn’t ChatGPT’s strong suit and it has been known to “hallucinate,” meaning it confidently provides users with fake information.

A bunch of stuff gets scanned for a broadcast, with the claim that there is some form of moderation before an actual broadcast script is released. Gee.

Obviously, tune time

And if you watch that, it's the real deal, not a bot, imitating Freddie. 

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RadioGPT, Radio Ga Ga, Radio Goo Goo, is there a difference?