The above headline is a paragraph from within this Guardian item.
"Tarnishing the Republican brand?" Give me a break.
This is the party of George H.W. Bush after all, and his running mate Willie Horton.
Trump fits into that bunch, unchanged at heart since GHWB, indeed since Nixon left, as clearly a crook in denial.
Brand loyalty, that bunch, is often hard to comprehend.
Perhaps the "Dump Trump" movement may coalesce upon running Willie Horton again. Recall Willie's race; recall Lee Atwater.
Republicans remain Republicans and Trump fits in like a hand in the Bushco clan's glove. He just speaks more bluntly - singing that song with others clucking, "Too loud. One too many verses. And - my God, some verses in Spanish with 'Make Mexico pay for it' added."
Earlier linked videos are short and sweet. For those willing to take a bit more time viewing informative [a.k.a. judgmental, slanted, leftist, pure propaganda] videos; here and here.
They call it "the Base."
Creeping Trumpism, as a simple truth, resonates with the Base. As Tump would say, "Great people, really understanding what's been going on, I really love the Base."